Strategy & planning
A clear point of view on who to reach, where to show up, and how to invest. Built around your business, audience, and objectives.
Business objectives · Audience strategy · Integrated media planning
Independent media strategy & execution
A moreconnectedway forward.
Business thinking. Media expertise.
The people to bring it together.
StrategyExecutionProgress
Rubin Miller Media
Discover our approach01 / A closer kind of partnership
Good strategy
stays close
to the work.
We connect media strategy, investment, and execution in one accountable relationship.
Rubin Miller Media is an independent media partner built around direct founder involvement. Chris and Elena work with clients from the first business question through the daily decisions that shape performance.
Every recommendation starts with your business, audience, and objectives. The people building the plan stay involved in bringing it to life.
Independent thinking
A point of view shaped by your business.
Direct involvement
Senior expertise stays close to execution.
Connected decisions
Daily actions linked to the bigger picture.
02 / What we bring
Strategy, with the
ability to deliver.
Clear thinking and practical depth across the media lifecycle.
Buying & activation
The right platforms and partners, brought together in a carefully executed media program. Senior attention from negotiation through launch.
Media investment · Platform selection · Campaign execution
Measurement & optimization
Performance read in context. Reporting that informs decisions, active campaign management, and a plan that improves as the evidence develops.
Measurement · Reporting · Ongoing optimization
Strategic partnership
Direct access to the founders and a shared understanding of the business. An ongoing conversation that connects daily decisions to the bigger picture.
Founder involvement · Partner relationships · Strategic guidance
Across the media landscape
Connected TV · Online video · Programmatic · Display · Digital audio · Paid search · Paid social · Television
03 / How it comes together
A clear path.
An ongoing conversation.
A connected process that keeps strategy, execution, and learning moving together.
01
Find the focus.
Understand the business, define the objective, and build an audience and investment strategy with a clear purpose.
02
Put it to work.
Bring the plan into market through the right channels, platforms, and partners. Stay close to the details of execution.
03
Move it forward.
Measure what matters, act on what we learn, and refine the investment as the business and marketplace evolve.
04 / The people behind the work
Meet your partners.
Direct access to the people shaping the strategy and bringing it into market.
Chris Rubin
Co-Founder
Media strategy, investment, and client partnership. Senior guidance connected to the details of execution.
More about Chris
Chris Rubin is Co-Founder of Rubin Miller Media, where he leads media strategy, investment, and client partnership.
Chris has built his career helping brands translate business objectives into clear, executable media strategies across television, connected TV, online video, programmatic, display, and audio. His experience includes leading teams, managing complex client relationships, structuring media and platform partnerships, and developing more effective approaches to planning, investment, and performance.
At Rubin Miller Media, Chris brings senior level strategic guidance directly to clients while remaining closely involved in execution. His focus is creating smarter media programs, stronger alignment between strategy and activation, and clear accountability to business outcomes.
Elena Miller
Co-Founder
Digital expertise, programmatic depth, and operational excellence. Ambitious thinking brought to life in market.
More about Elena
Elena is Co-Founder of Rubin Miller Media, where her executional depth and digital expertise ground broader approaches to media strategy.
Closely connected to how media operates in-market, Elena bridges ambitious thinking with operational excellence. Because her foundations are rooted in programmatic, refined best practice frameworks are standard protocol—protecting media quality and efficiency at scale.
She maintains a sharp focus on emerging tech, driving advancements across data capabilities, platform integrations, partner innovation, and measurement. By bringing these fresh industry perspectives into client work, she helps businesses think beyond an individual campaign or immediate tactical norm.
A history graduate of the University of Pennsylvania, Elena learned to examine complex systems through the patterns, competing forces, and underlying dynamics that shape outcomes. She applies that same logic to media, distilling complexity into a clear understanding of what drives performance and where the greatest opportunities lie.
Your next move
Let’s make
the right
connections.
Bring us the business challenge.
We’ll start with a conversation.